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Mens brand performance mostly 

Recently, the nine animal husbandry Wang, Busen and other men listed brands have released the third quarter earnings, including seven wolves, George White led the two revenue growth. Some experts pointed out that the textile and garment industry is in the doldrums, the line has not yet pick up the traditional retail, online retail sales slowed down gradually, textile and garment exports are still weak, and this is the status of the textile and garment industry.


Revenue slightly decreased net profit was down


October 24, seven wolves released the third quarter report, the first three quarters of the company operating income of 1.79 billion yuan, up 1.29%; attributable to shareholders of listed companies net profit of 169 million yuan, down 7.16%. Announcement is expected in 2016 orders will receive orders for customers to reduce, it is expected this year's performance compared with the same period last year to reduce.


However, seven wolves released in the semi-annual report shows that the company from January to June 2016 operating income of 1.144 billion yuan, an increase of 1.24%; attributable to shareholders of listed companies net profit of 105 million yuan, down 5.63%. From the past three years of earnings can be seen, sustained decline in performance has become the normal seven wolves. Since 2012, net profit reached 561 million yuan after the peak, the seven wolves began to decline. 2013 net profit of 379 million yuan, down 32.44%, which is the first time since the company listed on the decline in performance. Subsequent 2014, net profit of 289 million yuan, down 23.84%. 2015, seven wolves net profit of 273 million yuan, down 5.43%. In the previously released performance forecast in seven wolves said the company in its 2016 order will receive orders from customers has decreased. The performance of the company's poor performance in the past three years, because it is in the wholesale model of the restructuring and reform process, resulting in the original business revenue and profits have been affected.


China Business News reporter learned that the seven wolves to determine the "main industry + investment" development strategy and proposed by the pure industry into "industrial + investment" mode of operation, to create "fashion group" to build seven wolves big fashion consumer ecosphere. Seven wolves, said the company is phasing out invalid stores, additional missing stores, adjust the store location, and try new store business model. Statistics show that in 2015, seven wolves total number of about 2,300 stores, of which there are 400 outlets, compared with 2014, 2821, more than 400 stores.


In addition to seven wolves, the recent release of the third quarter of George White report, the first three quarters of the company operating income of 517 million yuan, an increase of 15.66%; third quarter operating income of 158 million, an increase of 12.98%. Notice that the school uniform sales channels to further expand, school uniforms and career orders increased, optimistic about the company in the field of high-end school uniform layout, continued attention to school uniform channel expansion. According to estimates, China's uniform market size of over 900 billion yuan, but the market is still showing a competitive dispersion, lack of leading, market development difficult situation. George White's school uniform business initially through the search for agents to promote the model, the promotion effect is less than expected, the future or through the possession of the education system resources scattered regional uniform enterprises to integrate, copy the career path of development, or grafting other education System channels, and thus promote the rapid advance of school uniforms business.




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